September 18, 2009
Who designs the axes?
Every single axe is designed by Peter Buchanan-Smith. Peter is a Grammy award winning designer and author who has created designs for Wilco, Philip Glass, Brian Eno, David Byrne, Paper Magazine, The New York Times, and Isaac Mizrahi among others. Together, Peter and Graeme conceive the overall look, feel and spirit of each collection. Each Axe has our stamp of approval, we feel the balance and ensure that each one sings to us – if it does not… it gets redone.